I started this business when I was out shopping for a prom dress for my daughter. I realized how high the prices were for dresses while we were looking. That gave me the idea to rent out quality dresses for a low price to help YOU save as much money as possible. Why buy a dress you will wear only once or twice in your lifetime when you can rent one for a fraction of the cost? After all, guys rent tuxes. So why can't women rent dresses?